The first Ford New Norm Mobility Award was given at the New Designers Awards in the UK back in September. Ford Motor Company funded the award to honor progressive mobility concepts focusing on health and safety during the pandemic. The winner of the first-time award was Marius Lochner for Muvone, a self-driving taxi concept.
The Muvone self-driving taxi concept definitely deserved this accolade from Ford. The automaker had been looking for designs that tackled some of the problems with transportation that the COVID-19 pandemic exposed. The Muvone holds one passenger and its simply designed interior is easy to clean between uses. It also presents a workable solution for seniors who are no longer able to drive and who may have mobility problems.
Judges appreciated Lochner’s design for its human-centric approach that focuses on safety, health, and private space. Other projects in the running were an app that optimizes travel routes to avoid unsafe conditions and a vehicle that can switch between a sports car and a pickup truck.
The New Designers Awards is held every year in the UK to showcase the work of students graduating with degrees in design. This year’s awards followed the new norm and were held virtually because of the pandemic.
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